Since graduating from the Faculty of Social Sciences at Charles University, where he studied Mass Communication, he has been continuously active in political marketing and strategic communication. He entered politics in 2001 as a member of the national campaign team of the so-called Four-Coalition. Since then, he has served as campaign manager for numerous national and regional campaigns.
In 2009, he led KDU-ČSL’s campaign for the European Parliament elections, and a year later, as campaign manager for the newly founded TOP 09 party, he helped secure its success in the parliamentary elections. Within TOP 09, he continued to lead regional and senatorial campaigns until 2017.
In addition to managing campaign teams and communication strategies, he has contributed to innovations in the use of artificial intelligence in campaigns as the founder of **PRodukujeme**, one of the pioneering agencies in this field in the Czech Republic. He regularly contributes to professional publications and lectures at universities on political marketing.
Throughout his career, he has also participated in international seminars and election observation missions in several European countries. His work is frequently cited by media and experts in the fields of strategic communication and electoral campaigns.
