{"id":21616,"date":"2025-04-08T02:19:27","date_gmt":"2025-04-08T00:19:27","guid":{"rendered":"https:\/\/new.thinktopaz.cz\/?p=21616"},"modified":"2025-08-06T02:50:36","modified_gmt":"2025-08-06T00:50:36","slug":"jak-uspesne-komunikovat-s-volici-o-tom-debatovaly-expertky-i-uspesna-starostka-jeseniku","status":"publish","type":"post","link":"https:\/\/new.thinktopaz.cz\/en\/2025\/04\/08\/jak-uspesne-komunikovat-s-volici-o-tom-debatovaly-expertky-i-uspesna-starostka-jeseniku\/","title":{"rendered":"Jak \u00fasp\u011b\u0161n\u011b komunikovat s voli\u010di? O tom debatovaly expertky i \u00fasp\u011b\u0161n\u00e1 starostka Jesen\u00edku\u00a0"},"content":{"rendered":"<p><strong>Webin\u00e1\u0159 TOPAZ zalo\u017een\u00fd na p\u0159\u00edkladech z praxe se zam\u011b\u0159il na to, jak komunikovat face to face s voli\u010di. O sv\u00e9 zku\u0161enosti se na n\u011bm pod\u011blily\u202fAndrea Luk\u00e1\u010dov\u00e1, expertka na politick\u00fd marketing, Mark\u00e9ta Pe\u010denkovou, kter\u00e1 m\u00e1 bohat\u00e9 zku\u0161enosti s\u202fdoor-to-door (D2D) kampan\u011bmi, i \u00fasp\u011b\u0161n\u00e1 starostka Jesen\u00edku, Zde\u0148ka Bli\u0161\u0165anov\u00e1.<\/strong>&nbsp;<\/p>\n\n\n\n<p>Jejich prezentace a n\u00e1sledn\u00e1 debata s \u00fa\u010dastn\u00edky poskytly cenn\u00e9 n\u00e1hledy na to, jak\u00e9 formy komunikace a p\u0159\u00edm\u00e9ho kontaktu vyu\u017e\u00edt pro efektivn\u00ed kontakt a komunikaci s voli\u010di.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Andrea Luk\u00e1\u010dov\u00e1<\/strong>&nbsp;zd\u016fraznila v\u00fdznam autentick\u00e9 komunikace a strategick\u00e9ho pl\u00e1nov\u00e1n\u00ed. Pouk\u00e1zala na to, \u017ee efektivn\u00ed kontaktn\u00ed kampa\u0148 by m\u011bla vych\u00e1zet z pe\u010dliv\u00e9ho v\u00fdzkumu a p\u0159\u00edpravy, a m\u011bla by b\u00fdt \u0161it\u00e1 na m\u00edru konkr\u00e9tn\u00edm kandid\u00e1t\u016fm. Rovn\u011b\u017e p\u0159ipomn\u011bla, \u017ee i kdy\u017e roste v\u00fdznam digit\u00e1ln\u00edch m\u00e9di\u00ed, osobn\u00ed kontakt m\u00e1 v politick\u00e9 komunikaci st\u00e1le sv\u00e9 nezastupiteln\u00e9 m\u00edsto. Kontaktn\u00ed kampa\u0148 je podle n\u00ed d\u016fle\u017eit\u00e1 pro sb\u011br dat, poskytuje p\u0159\u00edm\u00fd feedback od voli\u010d\u016f, a m\u016f\u017ee b\u00fdt v\u00fdznamn\u00fdm prvkem ve strategii politick\u00fdch kampan\u00ed.&nbsp;<\/p>\n\n\n\n<p><strong>Mark\u00e9ta Pe\u010denkov\u00e1<\/strong>\u202fve sv\u00e9 prezentaci podrobn\u011b diskutovala o technice kampan\u00ed \u201edoor-to-door\u201c (D2D). Tato technika je podle n\u00ed zvl\u00e1\u0161t\u011b \u00fa\u010dinn\u00e1 v oblastech, kde je typick\u00e1 rozpt\u00fdlen\u00e1 populace a lid\u00e9 doj\u00ed\u017ed\u011bj\u00ed za prac\u00ed, jak je tomu ve St\u0159edo\u010desk\u00e9m kraji. V\u00fdhodou kampan\u00ed D2D je podle n\u00ed n\u00edzk\u00e1 finan\u010dn\u00ed n\u00e1ro\u010dnost ve srovn\u00e1n\u00ed s jin\u00fdmi typy kampan\u00ed. Z\u00e1rove\u0148 ale upozornila na logistick\u00e9 v\u00fdzvy, jako je pl\u00e1nov\u00e1n\u00ed tras a koordinace dobrovoln\u00edk\u016f. Mark\u00e9ta Pe\u010denkov\u00e1 p\u0159edstavila D2D kampan\u011b jako vysoce personalizovanou a strategicky c\u00edlenou techniku, kter\u00e1 vy\u017eaduje d\u016fkladn\u00e9 pl\u00e1nov\u00e1n\u00ed a dobr\u00e9 porozum\u011bn\u00ed lok\u00e1ln\u00edm podm\u00ednk\u00e1m a pot\u0159eb\u00e1m voli\u010d\u016f.&nbsp;<\/p>\n\n\n\n<p><strong>Zde\u0148ka Bli\u0161\u0165anov\u00e1<\/strong>\u202fsd\u00edlela sv\u00e9 zku\u0161enosti s kontaktn\u00edmi kampan\u011bmi na Jesenicku.&nbsp; Pouk\u00e1zala na to, \u017ee osobn\u00ed p\u0159\u00edstup a znalost m\u00edstn\u00edch probl\u00e9m\u016f mohou v\u00fdrazn\u011b zv\u00fd\u0161it \u0161ance na \u00fasp\u011bch kandid\u00e1t\u016f ve volb\u00e1ch. Zm\u00ednila, \u017ee t\u00fdmov\u00e1 pr\u00e1ce je v\u0161ak kl\u00ed\u010dov\u00e1, zvl\u00e1\u0161t\u011b ve chv\u00edl\u00edch, kdy je t\u0159eba nav\u0161t\u00edvit velk\u00fd po\u010det dom\u00e1cnost\u00ed.&nbsp;<\/p>\n\n\n\n<p>Kontaktn\u00ed kampan\u011b jsou nezbytnou sou\u010d\u00e1st\u00ed modern\u00edho politick\u00e9ho marketingu a \u017ee jejich \u00fasp\u011bch z\u00e1vis\u00ed na dob\u0159e promy\u0161len\u00e9 strategii, kter\u00e1 zahrnuje osobn\u00ed p\u0159\u00edstup, technologii a neust\u00e1lou evaluaci a adaptaci. Kl\u00ed\u010dov\u00e9 pak jsou zejm\u00e9na pro budov\u00e1n\u00ed siln\u00fdch a osobn\u00edch vztah\u016f s voli\u010di, co\u017e je z\u00e1klad politick\u00e9ho \u00fasp\u011bchu.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Webin\u00e1\u0159 TOPAZ zalo\u017een\u00fd na p\u0159\u00edkladech z praxe se zam\u011b\u0159il na to, jak komunikovat face to face s voli\u010di. O sv\u00e9 zku\u0161enosti se na n\u011bm pod\u011blily\u202fAndrea Luk\u00e1\u010dov\u00e1, expertka na politick\u00fd marketing, Mark\u00e9ta Pe\u010denkovou, kter\u00e1 m\u00e1 bohat\u00e9 zku\u0161enosti s\u202fdoor-to-door (D2D) kampan\u011bmi, i \u00fasp\u011b\u0161n\u00e1 starostka Jesen\u00edku, Zde\u0148ka Bli\u0161\u0165anov\u00e1.&nbsp; Jejich prezentace a n\u00e1sledn\u00e1 debata s \u00fa\u010dastn\u00edky poskytly cenn\u00e9 n\u00e1hledy [&hellip;]<\/p>","protected":false},"author":8,"featured_media":21617,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-21616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuality"],"_links":{"self":[{"href":"https:\/\/new.thinktopaz.cz\/en\/wp-json\/wp\/v2\/posts\/21616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.thinktopaz.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.thinktopaz.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.thinktopaz.cz\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/new.thinktopaz.cz\/en\/wp-json\/wp\/v2\/comments?post=21616"}],"version-history":[{"count":1,"href":"https:\/\/new.thinktopaz.cz\/en\/wp-json\/wp\/v2\/posts\/21616\/revisions"}],"predecessor-version":[{"id":21618,"href":"https:\/\/new.thinktopaz.cz\/en\/wp-json\/wp\/v2\/posts\/21616\/revisions\/21618"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.thinktopaz.cz\/en\/wp-json\/wp\/v2\/media\/21617"}],"wp:attachment":[{"href":"https:\/\/new.thinktopaz.cz\/en\/wp-json\/wp\/v2\/media?parent=21616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.thinktopaz.cz\/en\/wp-json\/wp\/v2\/categories?post=21616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.thinktopaz.cz\/en\/wp-json\/wp\/v2\/tags?post=21616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}