{"id":22080,"date":"2026-02-13T14:45:01","date_gmt":"2026-02-13T13:45:01","guid":{"rendered":"https:\/\/thinktopaz.cz\/?p=22080"},"modified":"2026-02-13T14:46:09","modified_gmt":"2026-02-13T13:46:09","slug":"stratkom-potrebujeme-ma-ho-i-nato-veri-langsadlova","status":"publish","type":"post","link":"https:\/\/new.thinktopaz.cz\/en\/2026\/02\/13\/stratkom-potrebujeme-ma-ho-i-nato-veri-langsadlova\/","title":{"rendered":"Stratkom pot\u0159ebujeme, m\u00e1 ho i NATO, v\u011b\u0159\u00ed Lang\u0161\u00e1dlov\u00e1"},"content":{"rendered":"<p><strong>Jedn\u00edm z\u00a0prvn\u00edch krok\u016f vl\u00e1dy Andreje Babi\u0161e bylo zru\u0161en\u00ed vl\u00e1dn\u00edho odboru strategick\u00e9 komunikace st\u00e1tu. Existoval necel\u00e9 dva roky a pro ve\u0159ejnost byl spojen\u00fd hlavn\u011b se jm\u00e9nem Otakara Folt\u00fdna.\u00a0\u201eFungoval na hran\u011b pozitivn\u00edho PR st\u00e1tu,\u201c zd\u016fvod\u0148uje pro \u010cesk\u00fd rozhlas Plus p\u0159em\u00edst\u011bn\u00ed\u00a0\u201estratkomu\u201c vl\u00e1dn\u00ed poslanec Martin Kolovratn\u00edk.\u00a0\u201eMaj\u00ed ho v\u0161echny vysp\u011bl\u00e9 zem\u011b,\u201c br\u00e1n\u00ed instituci v\u00a0po\u0159adu Pro a proti poslankyn\u011b Helena Lang\u0161\u00e1dlov\u00e1.<\/strong><\/p>\n\n\n\n<p><strong>Pani Lang\u0161\u00e1dlov\u00e1, pot\u0159ebujeme strategickou komunikaci st\u00e1tu?<\/strong><br>Pot\u0159ebujeme. Tak jako ji pot\u0159ebuje nap\u0159\u00edklad Severoatlantick\u00e1 aliance, kter\u00e1 ji b\u011b\u017en\u011b vyu\u017e\u00edv\u00e1 a m\u00e1 vybudov\u00e1ny kapacity, nebo jako to m\u00e1 Brit\u00e1nie des\u00edtky let a d\u011blaj\u00ed to stovky lid\u00ed.<\/p>\n\n\n\n<p>Strategick\u00e1 komunikace je naprosto standardn\u00edm n\u00e1strojem, kter\u00fd vysp\u011bl\u00e9 zem\u011b, kter\u00fdm z\u00e1le\u017e\u00ed na odolnosti i na budov\u00e1n\u00ed a posilov\u00e1n\u00ed d\u016fv\u011bry ve st\u00e1t, instituce, hrdost a sebev\u011bdom\u00ed, vyu\u017e\u00edvaj\u00ed. Nen\u00ed to \u017e\u00e1dn\u00e1 cenzura, ani to nen\u00ed PR n\u00e1stroj jednotliv\u00fdch ministr\u016f.<\/p>\n\n\n\n<p>To je opravdu kon\u00e1n\u00ed v&nbsp;z\u00e1jmu st\u00e1tu. A proto to maj\u00ed v\u0161echny vysp\u011bl\u00e9 zem\u011b a je velk\u00fdm probl\u00e9mem, \u017ee byla zru\u0161ena.<\/p>\n\n\n\n<p><strong>Pan\u00ed poslankyn\u011b, skute\u010dn\u011b n\u00e1mitka, \u017ee strategick\u00e1 komunikace st\u00e1tu se v&nbsp;minul\u00e9m volebn\u00edm obdob\u00ed n\u011bkdy podobala pozitivn\u00ed sebepropagaci vl\u00e1dy Petra Fialy, zazn\u00edvala. Nap\u0159\u00edklad \u017ee&nbsp;p\u0159\u00edslu\u0161n\u00fd odbor propagoval kroky, kter\u00e9 b\u011bhem energetick\u00e9 krize ud\u011blala Fialova vl\u00e1da. Jak byste se s&nbsp;n\u00ed vyrovnala?<\/strong><br>Faktem je, \u017ee strategick\u00e1 komunikace je zalo\u017een\u00e1 na faktech. A jestli\u017ee vl\u00e1da t\u0159eba d\u011bl\u00e1 n\u011bjak\u00e9 komplikovan\u00e9 rozhodnut\u00ed, tak je povinnost\u00ed strategick\u00e9 komunikace si k&nbsp;tomu zjistit fakta. Proto\u017ee ono nen\u00ed jednoduch\u00e9 vysv\u011btlit ve\u0159ejnosti, co vlastn\u011b ta vl\u00e1da d\u011bl\u00e1.<\/p>\n\n\n\n<p>U strategicky d\u016fle\u017eit\u00fdch v\u011bc\u00ed je t\u0159eba na z\u00e1klad\u011b fakt\u016f, nikoli jako PR vl\u00e1dy, vysv\u011btlit ve\u0159ejnosti co se d\u011bje, jak\u00e9 kroky budou, tak, aby byl srozumiteln\u00fd st\u00e1t pro ob\u010dana. Tak, aby se posilovala d\u016fv\u011bra ob\u010dan\u016f ve st\u00e1t. A to by m\u011bla d\u011blat i va\u0161e vl\u00e1da, proto\u017ee v\u00edme, jak se kolikr\u00e1t ty v\u011bci d\u011bj\u00ed chaoticky.<\/p>\n\n\n\n<p><strong>Jak definovat, kde je hranice mezi PR vl\u00e1dy a strategickou komunikac\u00ed st\u00e1t\u016f?<\/strong><br>J\u00e1 to \u0159eknu na p\u0159\u00edkladu LNG termin\u00e1lu Stade. V&nbsp;informa\u010dn\u00edm prostoru se \u0161\u00ed\u0159ila spousta informac\u00ed \u2013 mo\u017en\u00e1 i dezinformac\u00ed, pravd\u011bpodobn\u011b i vlivov\u00fdch operac\u00ed \u2013 kter\u00e9 \u0159\u00edkaly&nbsp;<em>\u201evy tady zmrznete.\u201c<\/em><\/p>\n\n\n\n<p>To bylo velmi \u010dast\u00e9. Mezi lidmi byla velk\u00e1 obava o&nbsp;to, jestli zatop\u00ed, jestli bude plyn, jestli bude ropa. A proto v&nbsp;tomto p\u0159\u00edpad\u011b je pot\u0159eba ve\u0159ejnosti sd\u011blit, aby nem\u011bla strach, st\u00e1t zajist\u00ed ty z\u00e1kladn\u00ed pot\u0159eby.<\/p>\n\n\n\n<p><em><strong>Ohro\u017euje absence odboru pro strategickou komunikaci bezpe\u010dnost \u010cesk\u00e9 republiky? A osv\u011bd\u010dila se jeho \u010desk\u00e1 varianta? Cel\u00e9 vystoupen\u00ed \u010dlenky v\u00fdboru pro evropsk\u00e9 z\u00e1le\u017eitosti Heleny Lang\u0161\u00e1dlov\u00e9 si m\u016f\u017eete poslechnout na platform\u011b&nbsp;<a href=\"https:\/\/www.mujrozhlas.cz\/pro-proti\/stratkom-potrebujeme-ma-ho-i-nato-veri-langsadlova-kolovratnik-mame-komisi-pro-hybridni\" target=\"_blank\" rel=\"noreferrer noopener\">mujRozhlas<\/a>.<\/strong><\/em><\/p>\n\n\n\n<p>P\u0158EVZATO Z:&nbsp;<a href=\"https:\/\/plus.rozhlas.cz\/stratkom-potrebujeme-ma-ho-i-nato-veri-langsadlova-kolovratnik-mame-komisi-pro-9592401\" target=\"_blank\" rel=\"noreferrer noopener\">LUK\u00c1\u0160 MATO\u0160KA, PRO A PROTI, 30. 1. 2026<\/a>&nbsp;(KR\u00c1CENO)<\/p>","protected":false},"excerpt":{"rendered":"<p>Jedn\u00edm z\u00a0prvn\u00edch krok\u016f vl\u00e1dy Andreje Babi\u0161e bylo zru\u0161en\u00ed vl\u00e1dn\u00edho odboru strategick\u00e9 komunikace st\u00e1tu. Existoval necel\u00e9 dva roky a pro ve\u0159ejnost byl spojen\u00fd hlavn\u011b se jm\u00e9nem Otakara Folt\u00fdna.\u00a0\u201eFungoval na hran\u011b pozitivn\u00edho PR st\u00e1tu,\u201c zd\u016fvod\u0148uje pro \u010cesk\u00fd rozhlas Plus p\u0159em\u00edst\u011bn\u00ed\u00a0\u201estratkomu\u201c vl\u00e1dn\u00ed poslanec Martin Kolovratn\u00edk.\u00a0\u201eMaj\u00ed ho v\u0161echny vysp\u011bl\u00e9 zem\u011b,\u201c br\u00e1n\u00ed instituci v\u00a0po\u0159adu Pro a proti poslankyn\u011b Helena Lang\u0161\u00e1dlov\u00e1. [&hellip;]<\/p>","protected":false},"author":8,"featured_media":20701,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-22080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuality"],"_links":{"self":[{"href":"https:\/\/new.thinktopaz.cz\/en\/wp-json\/wp\/v2\/posts\/22080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.thinktopaz.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.thinktopaz.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.thinktopaz.cz\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/new.thinktopaz.cz\/en\/wp-json\/wp\/v2\/comments?post=22080"}],"version-history":[{"count":2,"href":"https:\/\/new.thinktopaz.cz\/en\/wp-json\/wp\/v2\/posts\/22080\/revisions"}],"predecessor-version":[{"id":22082,"href":"https:\/\/new.thinktopaz.cz\/en\/wp-json\/wp\/v2\/posts\/22080\/revisions\/22082"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.thinktopaz.cz\/en\/wp-json\/wp\/v2\/media\/20701"}],"wp:attachment":[{"href":"https:\/\/new.thinktopaz.cz\/en\/wp-json\/wp\/v2\/media?parent=22080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.thinktopaz.cz\/en\/wp-json\/wp\/v2\/categories?post=22080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.thinktopaz.cz\/en\/wp-json\/wp\/v2\/tags?post=22080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}